SIBUR and RWB have launched a project on voluntary compensation of the carbon footprint from the delivery of orders
SIBUR and RWB (United Company Wildberries & Russ) have launched Russia's first tool for voluntary offsetting the carbon footprint of online order delivery. Now, on the "RWB Participation" platform, anyone can make their purchase on the marketplace carbon neutral in just a few clicks.
You can learn about the climate impact of your online orders and fully offset it with Russian carbon units in your user account on the "RWB Participation" platform. For more than 90% of deliveries, the cost of offsetting the carbon footprint will be 3-5 rubles, opening the opportunity for a truly wide range of users to participate in the climate agenda. It is independent of the price of the product and takes into account factors such as: mode of transport, distance of the route, volume and weight of the product, and fuel consumption.
The reliability of each indicator is ensured by information from the waybill completed during cargo transportation. The carbon footprint calculation method itself is based on an analysis of historical data on Wildberries' logistics and has been independently verified by Bureau Veritas, a global leader in certification. The carbon units used to offset the carbon footprint of order delivery were obtained through the implementation of large-scale climate projects aimed at improving energy efficiency at SIBUR, a leader in the climate market. The results of these projects have been verified and published in the state registry of carbon units.
"The launch of the joint project between RWB and SIBUR is a significant event for the development of the Russian carbon unit system. We are seeing how the climate agenda is no longer solely a corporate matter and is becoming accessible to every citizen. This is precisely the case when large businesses create the infrastructure for the conscious participation of millions of people in low-carbon development. I am convinced that such initiatives foster a culture of responsible consumption and contribute to the achievement of national sustainable development goals."
A bonus program is available for service users: for offsetting their carbon footprint, participants will receive Yagodka cashback, which can be spent on new purchases on Wildberries, as well as a personalized redemption certificate and exclusive rewards on the RWB "Uchastie" platform. Thus, the project aims to promote conscious consumption, raise awareness among the general public about measures to limit greenhouse gas emissions, and engage them in the fight against climate change.
According to a survey conducted by the RWB Research center earlier this year among more than 1,600 respondents, the demand for green delivery is quite strong among Russians: 50% of all buyers and 62% of users of the RWB Participation platform consider this important. Greenhouse gases and carbon footprint are the most familiar topics among respondents (61% and 45% of buyers, respectively, rate their knowledge on these topics as high). At the same time, concepts such as decarbonization (over 60% with low knowledge), carbon units (57% with low knowledge), and carbon offsetting (53%) pose significantly more difficulties. The audience generally understands environmental issues at a basic level, but is less familiar with the tools and mechanisms of climate policy, according to analysts at RWB Research. To increase knowledge on this topic, educational content has been added to the project.
"The climate agenda transcends industry boundaries – the effectiveness of work in this area directly depends on the ability to unite efforts for the common good. SIBUR has proven expertise in implementing large-scale climate projects – we have 12 of them to our credit, and the impact has already reached 5.4 million verified carbon units. But to translate this expertise into real engagement for millions of people, we need to join forces with those who interact with mass audiences on a daily basis. Our partnership with RWB is an example of such synergy: an industrial leader and an e-commerce leader are setting a precedent for taking climate responsibility to a fundamentally new level."
"Such climate initiatives are an integral part of our sustainable development strategy. It's important for us not just to give people the technical ability to 'push a button,' but also to explain why it's necessary. We want to foster long-term awareness, not just carry out a one-off campaign. And now, together with SIBUR, which shares our values, we are combining our best competencies and essentially creating from scratch a carbon credit market for ordinary people who can purposefully participate in the "green" agenda alongside the government and business."
The service was launched as part of an agreement to implement a new project in the field of sustainable development, which RWB and SIBUR signed at the St. Petersburg International Economic Forum in 2025.
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The Government Adjusted the Procedure for Maintaining the Carbon Unit Registry
Starting March 1, 2027, a unified buffer account will appear in the Russian carbon unit (CU) registry. Units from climate projects with risks of re-release of greenhouse gases will be credited to it. This will provide future foreign CU buyers with a guarantee that units purchased under such projects will not be canceled in case of, for example, CO2 emission due to fire. The implementation of the mechanism increases the chances of international recognition of Russian carbon units for their use in CORSIA (a global project to reduce emissions in aviation) and the mechanisms of the Paris Agreement.
The Government has adopted a decree on the rules for conducting operations with carbon units using a buffer account in the corresponding registry. Such units will be conserved on it if there are risks of "unplanned" re-release of greenhouse gases for a launched climate project (activities to reduce emissions or increase their absorption by natural systems). We note that this refers to projects within the framework of international cooperation.
Carbon units are verified results of the implementation of climate projects, taking into account the mass of greenhouse gases "saved" during production. Companies that have issued CUs can both offset their emissions with them (i.e., count them towards their allocated quotas) and sell them to less green enterprises to compensate for their carbon footprint. According to the Ministry of Economic Development, as of August 12, 2026, 132 climate projects are registered in the special registry, with 37 million carbon units in circulation, 1.2 million of which were issued in 2026.
For projects with a risk of greenhouse gas release (forest-climate, wetland restoration, agroforestry, and others), there is always a risk that the carbon absorbed by such systems will return to the atmosphere — for example, due to a fire. The buffer account specified in the adopted decree should act as insurance: if the verifier confirms the fact of gas release, the corresponding number of units is debited from the reserve and canceled. The date for the new rules to come into force is March 1, 2027.
The Ministry has already applied for recognition of the Russian program in CORSIA. It is reported that in the future it is planned to supplement it with natural climate projects, for which it is necessary to take such risks into account. The emergence of the buffering mechanism, the ministry notes, increases the chances of ICAO approval of the Russian application.
The carbon market in Russia has been functioning for four years, it is improving, but in general, it is still an internal development story, notes Oksana Gogunskaya, General Director of JSC Kontur (operator of the CU registry). According to her, the appearance of the buffer account indicates Russia's readiness to make a name for itself on the international market. The mechanism is a guarantee to foreign buyers that the units purchased for such projects will not be canceled in the event of, for example, a re-emission of CO2 as a result of a fire on the climate project site. Such a risk management mechanism is widespread in world practice.
"Buffering itself does not ensure international recognition of Russian units, but it removes one of the significant barriers to their potential use in CORSIA and the mechanisms of the Paris Agreement"
The single in Russia: a company founded by the Petroleum Higher School receives UN accreditation
LLC MIP "NES Profexpert" (Limited Liability Company Small Innovative Enterprise "NES Profexpert"), whose founder is the Almetyevsk State Technical University "Higher School of Petroleum," has become the first—and to date the only—Russian organization to be accredited as a Designated Operational Entity (DOE) under the Article 6.4 mechanism of the Paris Agreement.
This status entitles the company to perform independent validation and verification/certification of climate projects in accordance with UNFCCC requirements. The accreditation has been obtained for 15 out of 17 possible sectoral scopes, including energy, industry, construction, transport, agriculture and forestry, as well as waste management.
Currently, only 18 organizations worldwide hold DOE status, and "NES Profexpert" is the only company from Russia included in this list. This opens up new opportunities for operating in the international carbon credit market and confirms that the company's expertise meets the highest global standards.
The "Titan Games" were held as a carbon-neutral event
Following the results of the joint Spartakiad "Titan Games", held in Kemerovo in early July 2026, a comprehensive calculation of the carbon footprint of the event was performed and its full compensation was ensured. Thus, the largest city sports event became one of the first such projects implemented in a carbon-neutral status.
"Titan Games" brought together more than 1.5 thousand participants from 15 regions of Russia and the Republic of Kazakhstan in Kemerovo. During two days, employees of SUEK, SGK and EuroChem competed in eight sports, and fans supported their teams in the stands.
The carbon footprint calculation was performed in accordance with the international standard: air travel of participants, use of ground transport, hotel accommodation, as well as related products released specifically for the Spartakiad are taken into account. The volume of emissions amounted to 355 tons of CO₂ equivalent. Their compensation is ensured by retiring carbon units obtained as a result of the implementation of climate projects of the Melnichenko Foundation's partner — Siberian Generating Company (SGK). Carbon units were received by SGK following the results of modernization of heat supply systems in the Krasnoyarsk Territory, Kemerovo and Novosibirsk Regions and credited in the National Register of Carbon Units in favor of the co-organizer of the games — "SUEK-Kuzbass".
"The environmental agenda has already moved beyond industrial production and today concerns, among other things, the organization of large-scale public events. 'Titan Games' showed that a federal-scale sports festival can be held with full compensation of the carbon footprint. For us, this is an opportunity not only to reduce the climate impact, but also to show the participants that a responsible attitude towards the environment consists of many practical solutions"
This year has been special for the "Titan Games": the AIM industrial group celebrates its 25th anniversary. In honor of the anniversary, the Spartakiad was held for the first time in a combined format, bringing together employees of the three largest industrial companies in the country — SUEK, SGK and EuroChem. The games included competitions in futsal, volleyball, basketball, table tennis, chess, darts, tug-of-war and the GTO complex standards. Also, a rich program outside the sports grounds awaited the participants. Interactive zones, creative sites, master classes and entertainment events for children were open for guests. This made the "Titan Games" a real city holiday, uniting residents and athletes from different regions.
The opening ceremony was attended by Ilya Seredyuk, Governor of the Kemerovo Region – Kuzbass.
"This sports project is an important example of how socially responsible business changes people's mood, opens up new prospects for their development. Over four years, the tournament has ceased to be just a corporate event; it has a significant impact on the development of sports – not only in Kuzbass, but also in the country as a whole, and even abroad. 'Titan Games' have become an important addition to the system of support for physical culture and sports that we have created and continue to develop in the region"
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