SIBUR and RWB have launched a project on voluntary compensation of the carbon footprint from the delivery of orders

SIBUR and RWB (United Company Wildberries & Russ) have launched Russia's first tool for voluntary offsetting the carbon footprint of online order delivery. Now, on the "RWB Participation" platform, anyone can make their purchase on the marketplace carbon neutral in just a few clicks.

You can learn about the climate impact of your online orders and fully offset it with Russian carbon units in your user account on the "RWB Participation" platform. For more than 90% of deliveries, the cost of offsetting the carbon footprint will be 3-5 rubles, opening the opportunity for a truly wide range of users to participate in the climate agenda. It is independent of the price of the product and takes into account factors such as: mode of transport, distance of the route, volume and weight of the product, and fuel consumption.

The reliability of each indicator is ensured by information from the waybill completed during cargo transportation. The carbon footprint calculation method itself is based on an analysis of historical data on Wildberries' logistics and has been independently verified by Bureau Veritas, a global leader in certification. The carbon units used to offset the carbon footprint of order delivery were obtained through the implementation of large-scale climate projects aimed at improving energy efficiency at SIBUR, a leader in the climate market. The results of these projects have been verified and published in the state registry of carbon units.

A bonus program is available for service users: for offsetting their carbon footprint, participants will receive Yagodka cashback, which can be spent on new purchases on Wildberries, as well as a personalized redemption certificate and exclusive rewards on the RWB "Uchastie" platform. Thus, the project aims to promote conscious consumption, raise awareness among the general public about measures to limit greenhouse gas emissions, and engage them in the fight against climate change.

According to a survey conducted by the RWB Research center earlier this year among more than 1,600 respondents, the demand for green delivery is quite strong among Russians: 50% of all buyers and 62% of users of the RWB Participation platform consider this important. Greenhouse gases and carbon footprint are the most familiar topics among respondents (61% and 45% of buyers, respectively, rate their knowledge on these topics as high). At the same time, concepts such as decarbonization (over 60% with low knowledge), carbon units (57% with low knowledge), and carbon offsetting (53%) pose significantly more difficulties. The audience generally understands environmental issues at a basic level, but is less familiar with the tools and mechanisms of climate policy, according to analysts at RWB Research. To increase knowledge on this topic, educational content has been added to the project.

The service was launched as part of an agreement to implement a new project in the field of sustainable development, which RWB and SIBUR signed at the St. Petersburg International Economic Forum in 2025.

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